If you were to say, 10 years ago, that in 10 years’ time we will have multiple platforms which we can access on the internet, that allows us to engage with our clients, increase our brand awareness and also document what we’re doing and have done, and it’s all for free (to an extent). I personally wouldn’t have believed a word. However, we now live in a world that for businesses, social media essentially is the key!
The benefits and importance of social media speaks for itself, in a way that it allows you to engage with your customers and has developed over the years, and will continue to develop, I’m sure. Whilst social media can appear to be rather easy to navigate through, developing a successful social media strategy isn’t the easiest of tasks, and it’s highly recommended that you should take your time in developing a plan of attack, of which we will help you!
Developing web presence doesn’t happen overnight, however it’s vital that any aspiring marketer understands the importance of a genuine online following on social media sites. For a business, social media is the bridge for the company to reach the client, or potential client in a more relaxed manner, used to essentially build relationships and develop brand loyalty.
So, where’s these killer tips you’ve been talking all about?
Be Unique.
Creating and writing a post for your social media pages could be as easy as relaying the same post on all your platforms. However, a more effective way of social media marketing is to change your posts in accordance with your platform. Each platform (Instagram, Facebook & Linkedin) usually caters for different generations and types of people, so to target your brand to differing people is also to change up your posts on different social media platforms.
You also need to be unique in the way you portray your messages, we’ve established that your target audience is going to be different for each platform. Your posts also need to stand out from the rest, using trending hashtags and also emojis will give you that spark that will be a lot more attractive to the eye!
Be Consistent.
Consistency is key! When you first start of developing your social media platforms, and trying to fill it up with posts and photos so it looks professional. You’re also subliminally setting a standard for your company to keep posting consistently! Your consistent posts also tell the receiver that you’re on top of your work and adds an element of professionalism to your company, by keeping up to date with what’s trending.
You don’t realise how important visuals are!
Engagement is absolutely vital to the success of your social media campaign! Attracting ones attention on social media platforms can also prove to be very difficult. In social media, aesthetics plays a huge role. The amount of time people spend scrolling through Facebook, Instagram or even Linkedin, there’s an awful lot of effort gone into all of those posts however you don’t have an awful lot of time to capture people’s attention, with content that may inspire. Images that stand out are vital, be it ones that scream your brand and what your trying to portray through the image or be it more subtle but a well captured picture, images are key!